The San Jose Group is an agency of the San Jose Network, the largest independent agency network serving the multicultural markets of the US and Latin America.
Today, SJG is the premier Marketing Communications group that helps brands achieve sustainable growth through Convergent Marketing Solutions in the U.S. and Latin America.
We started our agency with $247, a shoebox and a bold imagination to create.
Throughout our evolution, we became pioneers, inovators and sophisticated
problem solvers. No small feat in a market that is dynamic and changing more
rapidly than one can even imagine.
We embrace a model called CONVERGENT MARKETING SOLUTIONS.
The model helps our clients embrace the converging consumer landscape in which minority groups have become the majority in the top 20 U.S. markets as well as the converging communication channels that they consume.
Within this unique model, our Creative Content Teams use a proprietary process called The 4th Dimension, a holistic approach that discovers new ways of connecting brands and consumers to their core purpose.
exelon
american family insurance
hormel
american cancer society
HCCA
white sox
hy cite
harley davidson
abbot
MGM grand
gift of hope
San Jose Public Realtions is the award-winning communications division of The San Jose Group, the premier group of marketing communications agencies targeting the Hispanic markets of the U.S. and Lation America and perfecting the discipline of Cultural Convergence Merketing.Since 1981, SJPR has blue chip clients top of mind among Hispanics, ultimately changing behaviors and building brands.
San Jose Public Relations draws from the expertise and insights of the largest marketing communications group exclusively serving the Americas, The San Jose Network. This network is comprised of over 600 professionals in 27 countries with $400 MM in billings. While all Client programs are managed directly out of our Chicago headquarters, we tap into the resources of our Network to provide logistical support for in-market execution as needed.
San Jose Public Relations has consistently earned global
recognition for its culturally relevant and impactful programs.
63 Gold/Platinum Awards
50 Silver Awards
46 Finalist Nominations
Awards include IABC Gold Quill, PR News Platinum, PCC Golden Trumpet, Spectra
The only Hispanic agency to win a 2006 EFFIE Award for Advertising Effectiveness
Chicago White Sox, H and R Block, giftOfHope
CONSUMER EDUCATION
Before: Consumers who knew little or nothing about our client’s brand, product or service.
After: Positive buzz in the press and meaningful relationships that consumers developed with our clients because of what they heard, saw and believed.
BRAND/PRODUCT AWARENESS
This kind of impact can only come from communication that goes deeper than a :30 commercial.
COMMUNITY RELATIONS
Chances are, you’re doing a lot of great things with your communities. Does anyone know about it?
Proudly, our clients can now answer, “yes.”
CAUSE-RELATED COMMUNICATIONS
Fighting the good fight. Doing what’s right. Unleashing the power to change lives for the better.
CRISIS and ISSUES MANAGEMENT
There are always two sides to every story. In our market, he who has the most relationships and expertise always prevails.
NATIONAL PORK BOARD
Oh, the wives tales! You almost had to be there to believe what we heard…
Our consumers loved pork, but held back on consumption because of fear.
We reversed deeply ingrained misperceptions about pork’s safety and healthfulness
to increase sales by 31%. Winner of an EFFIE for Advertising Effectiveness in 2006.
SEARS
Maximized mega-sponsorship of Gloria Estefan’s North American concert tour with a 34-market community youth program. Raised more than $1MM for the kids, converted hundreds of press kits and VNRs into more than $1MM in general and Hispanic market coverage and made OYE! a household name.
ANHEUSER-BUSCH
Helped launch the company’s first-ever community relations program, including a
record-breaking celebrity golf fundraiser for the National Hispanic Scholarship Fund.
FORE!
COCA-COLA
Galvanized market share and visibility with participation in more than 150 community events every year, for 12 consecutive years. That’s a lot of banners, press releases and three-ring binders. And a lot of incremental cases, too – to the tune of growing market share to more than 51%.
KRAFT
Kraft has always been known for its delicious food among Hispanic consumers. Our job was to raise its visibility as a company that also cares about its consumers’ health.
Our answer: Salsa, Sabor y Salud – a national platform that educated adults and kids about healthy lifestyles.
Even better, our Spanish-language media outlets ate it up.
UNIVISION RADIO
How do you help unknown radio stations become #1 within just a few years? We helped its Midwest properties rise to the top even before they had Arbitron numbers to substantiate listenership numbers. Came from 17 years of top-of-mind media relations, community events, sales promotions and intimately understanding our market.
AMERICAN CANCER SOCIETY
Hispanic women had been putting their healthcare needs behind those of their husbands and kids since…well, the beginning. Proudly, we helped establish best practices programs to break through these cultural barriers and motivate Latinas to get mammograms. Then, we tackled prostate screening for their husbands and anti-tobacco messages for their kids.
Nothing was sacred…except, of course, the lives we were able to help save in the process.
PREVENT CHILD ABUSE ILLINOIS
The “Never Shake a Baby” message had barely made headway in the general market, making it practically non-existent among Spanish-speaking audiences. We got the word out with PR and supported it with PSA-driven advertising. Simple, provocative and compelling, our message got out and got seen.
HCCA
Media outlets are traditionally averse to running religious messages on the air. We created a message that was so culturally in tune and produced with such high quality that they couldn’t resist. The results? PR and PSA schedules that surpassed $65 MM in non-paid media value – more than what Wal-Mart has spent to reach the Hispanic market.
MONROE COMMUNICATIONS
The FCC awarded our client the license rights to a local Telemundo station.
Innocent enough. No one predicted what would come next – community uproar of epic proportions, an unprecedented City Council resolution passed against our client and a landmark court case still discussed in text books. By the end of the ordeal, our client experienced a complete turnaround in public perception, with our largest opponents becoming our most articulate supporters, both on and off-camera.
ANHEUSER-BUSCH
You can only go so long promoting alcohol consumption in any market without
a few community organizations putting you under the microscope. In a bold,
proactive move, this Fortune 500 asked us to literally write the book on Hispanic
segment crisis communications, just in case. Turns out, they were glad they did.
HANES
Control top. Sheer. Opaque. Do you know the difference? Neither did our consumer.
We cleared up the intimidation that Hispanic females felt over the mind-boggling
number of pantyhose choices at POS and made Hanes her preferred choice.
Sears
Its CEO decided to join other corporate leaders on a “press tour” of Cuba.
Southern Florida consumers were less than pleased and threatened a boycott of Sears stores everywhere. It's got the call, we strategized and less than 24 hours later, we armed the Public Affairs teams with the right things to say. The press appreciated it and so did the customers, who kept right on shopping.
Quaker
Howard Stern said horrible things about Selena after she was sadly murdered. Gatorade was just an innocent advertiser caught in the cross-fire. LULAC put them on a black list.
The community listened. Product was pulled from the shelves. We rallied the right relationships, set up the right meetings, got Quaker off the list and back into good graces, pronto.
Led to double-digit sales in a declining category.
SARA LEE
A fatal listeria outbreak prompted Sara Lee to recall millions of pounds of hot dogs throughout the U.S. The company needed to connect with the Hispanic press, and fast. In less than two days, we achieved national exposure across print and broadcast outlets. We also heard “gracias” from dozens of editors who were so pleased NOT to get “useless translations of English press releases” to address this issue.
DOMINICK’S
New customer loyalty in Aisle 4!
Trained our client’s Spanish-speaking pharmacists to educate Hispanic shoppers about common health concerns over the air and on-camera. Gave Dominick’s a competitive edge over other big-name pharmacies and helped promote increased sales across multiple aisles.
ILLINOIS BUREAU OF TOURISM
Creating groundbreaking awareness about destinations available to Illinois Hispanics beyond Navy Pier and Six Flags. Non-paid media exposure generating 3-1 ROI on program investment.
AllSTATE
We teamed up with the police, awarded scholarships and dismantled cars in less than seven minutes – all to prove why insurance is so important and how Allstate is the only choice. The media picked up on our efforts, and so did the consumer. Today, Allstate is still recognized as the number one insurer of Hispanics and for raising the bar on what relationship marketing should really look like in
our industry.
U.S. CELLULAR
A highly competitive category. A cluttered media environment. We out-localized the competition and secured year-over-year increases in meaningful and culturally relevant news coverage. Full-page stories, front page mentions and five-minute-long
broadcasts segments starring U.S. Cellular have raised awareness in markets from Chicago to Yakima, Wash.
HORMEL
From sponsoring soccer camps for kids, to pitching new meal ideas for mom, we helped stimulate increased consumption across a multi-brand portfolio.
EXELON
What to do in a heat wave. What to do in a cold spell. Customer service advancements.
You name it. We helped build awareness of Exelon and its regional energy companies
throughout the U.S. Today, Exelon is celebrated as a responsible corporate citizen,
passionate about serving its diverse communities.
PLEASANT COMPANY
The American Girls brand name was ready to launch Josefina – the first Latina character – into its popular collection of educational products. Our challenge? No awareness in the Hispanic market and sensitivity to the fact that Josefina’s time period in history technically preceded all of the other American Girls characters launched before her. Our PR program turned the media into our biggest ambassadors. And at the time, Josefina became the best selling doll in the company’s history.
As part of The San Jose Group, SJPR is one of three divisions that specializes in Cultural Convergence Marketing and make up an intergrated model, capable of working together with advertising and consulting, or standing on its own.
Globally, we draw from the resources of our network, which made up of 750 professionals in 25 countries. The San Jose Network™ offers specialized, international reach, all managed centrally from its Chicago Headquarters.