Fast forward to the new millennium and the power of multicultural marketing.
The upside? New revenue streams, brand growth, category leadership, new customer loyalty.
The challenges? Getting buy-in, learning curves, increasing competition, shrinking budgets, internal team alignment, cultural convergence, operational readiness and proving that it’s working (just to name a few.)
That’s where we come in.
San Jose Public Relations draws from the expertise and insights of the largest marketing communications group exclusively serving the Americas, The San Jose Network. This network is comprised of over 600 professionals in 27 countries with $400 MM in billings. While all Client programs are managed directly out of our Chicago headquarters, we tap into the resources of our Network to provide logistical support for in-market execution as needed.
One of the most popular aspects of our expertise is in the area of consumer and B2B research studies.
We either work hand-in-hand with our Clients’ in-house research teams or handle research assignments
completely turnkey. For execution, we rely our own proprietary tools and also partner with the country’s best
research companies on an as-needed basis.
We differentiate ourselves from traditional research organizations by providing value-added depth and
dimension to all phases of the insight-gathering process. In the end, we make our Clients’ research dollars
work harder for maximum ROI.
Think of the traditional SWOT analysis. Then put it on steroids. Then customize it to the needs of
multicultural markets. Add it all up and you’ve got Inside OutTM our proprietary planning tool that helps us uncover robust insights from the marketplace and convert them into fully digested, written blueprints of actionable marketing solutions.
We provide high-octane problem-solving for all things related to Hispanic and multicultural insights and segment marketing:
Business Case Development Sell-Through
Qualitative Quantitative Market Research
Integrated Marketing Program Development
Organizational Preparedness Readiness Assessment
Brand Performance Assessments
we offer our clients the best of both worlds:
The strategic planning disciplines of an elite consulting firm, equipped to cut through mountains of facts and figures and unearth meaningful insights.
The tactical prowess of a seasoned integrated marketing agency, that has put their strategies to the test in-market for nearly 30 years and consistently generated results, time and time again.
San Jose Consulting is the premier marketing insights and strategy consulting firm that specializes in the Hispanic and multicultural segments of the U.S. and Latin America, as well as in the growing trend of Cultural Convergence Marketing.
As a division of the San Jose Group (SJG), we draw from the resources of the largest group of marketing agencies specializing in the Hispanic markets of the Americas.
For the last 20 years, we have helped dozens of brands convert their biggest Hispanic and multicultural segment challenges into workable, measurable and sustainable solutions.
When it comes to our solving our clients' problems, we count on some truly awesome minds. Because our recommendations don't come from an ivory tower, anchored in theory and distanced from reality, neither do we.
Our team is lead by a seasoned industry veteran who has developed and managed programs in over 25 categories for nearly two decades. She draws from a qualitative and quantitative specialist who ran the multicultural practice of one of the largest research firms in the U.S. and experienced agancy account planner who is on a non-stop quest for landing on the ultimate insight, and one of the most recognized pioneers in U.S. Hispanic and multicultural marketing. We also access the elite and diverse multi-displinary teams of the San Jose Group and San Jose Network when our work calls for it, harnessing the wisdom and creativity of more than 700 professionals worldwide.
We live for Excel spreadsheets. reports, ethnographies and cunsumer input. Most of all, love cobverting this information into insights and, ultimately, bringing it all to life in the form of marketing strategies that move product, build brands, and break new ground.